I had the privilege of joining the Indonesian Retail Summit 2025 as a speaker, representing my design & build company, Interiologic. Sharing the stage with Klemens Rahardja of The Entrepreneur Society, we explored the theme “How to Build a Global Brand”—a topic that continues to shape the future of business in Indonesia and beyond.

Our session dived into what it really takes for businesses to move beyond local borders. From establishing a strong brand identity rooted in authenticity, to leveraging design, technology, and storytelling as catalysts for global recognition, we highlighted how Indonesian companies can compete and thrive internationally. The conversation wasn’t just about strategy, but also about mindset: being bold enough to think global while staying true to local values.

For me, representing Interiologic at this summit underscored the vital role of design in shaping brand experiences. Design is no longer just about physical spaces—it’s about creating consistent and meaningful touchpoints that connect with people across cultures. Whether it’s retail, hospitality, or digital platforms, the foundation of a strong global brand lies in building environments that inspire trust and spark connection.

I am grateful to have shared this stage with leaders, innovators, and entrepreneurs who are all passionate about elevating Indonesian brands to the world stage. The journey of building a global brand is never easy, but with collaboration, innovation, and vision, we can unlock opportunities that place Indonesia firmly on the global map.